Our story
Every parent wants to help.Not every parent was given the chance.
Trickly exists to close that gap — so that the person who most wants to teach a child is finally able to.
It is nine at night. The exercise book is open. The child asks what a percentage is. And the parent — who works twelve hours, who loves this child more than anything, who left school at twelve — has to say ask your teacher tomorrow.
That sentence costs far more than it looks. The child learns that home is not a place where learning happens. The parent learns, one more time, that they are not qualified to raise their own child's education.
Neither of those is true. And neither has anything at all to do with how much either of them cares.
Sometimes it is not even the subject — it is the script. The question is printed in a language the parent cannot read. They are holding the book. They simply cannot see what it says.
For families who can pay, tuition solves this. For everyone else, there has been nothing.
What changed
A camera, and a machine that speaks nine languages
Two things arrived at the same time. Almost every Indian home now has a phone with a camera. And it became possible for a machine to read a handwritten question and explain it back in Malayalam, or Tamil, or Bengali.
Put those together and something new exists: a parent can photograph a question they cannot read, and receive not just the answer — but the words to teach it, in the language they speak at home.
That is the whole idea. We are not replacing the parent. We are handing them the sentence they were missing, so they can be the one who explains it.
From the founder
It started at my own kitchen table. My children were working harder than almost anyone I knew, and still every subject was a struggle. More hours, more pages, the same tired face at the end of it. Working harder was clearly not the thing that was missing.
So I stopped asking them to work harder and went looking for shorter roads instead. A faster way to multiply. A way to remember a date that actually stayed remembered. The one trick for the thing that always went wrong in the exam. One at a time we collected them, and we tested every one on real homework.
Today both of them are at the top of their class. Nothing about my children changed — they are exactly who they always were. What changed is that they stopped taking the long road every single time.
And then I started thinking about the parents who cannot do what I did. Not because they care less; no parent on earth cares less. Because the textbook is in a language nobody ever taught them to read. They sit down beside their child at night, wanting more than anything to help, and the page gives them nothing back.
That is who Trickly is for. Every shortcut my children use is in here — and it will explain itself in the language you actually speak at home, whether that is Tamil, Malayalam, Hindi, Bengali or any of the nine we support.
So to every parent reading this: please use it. Sit down next to your child tonight. You do not need to know the answer yourself. You only need to stay in the chair.
Praveen
Founder
I built this for my two children. It belongs to yours now.
What we believe
A language should never be a wall
Menus, lessons and explanations exist in nine Indian languages. Not English with a translate button bolted on — properly, all the way through.
Understanding beats memorising
Every one of our 63 shortcuts explains why it works, not only how. A trick you understand is a trick you keep.
Children should go outside
We interrupt after thirty minutes and send them to play Kho-Kho. We are probably the only learning app actively trying to reduce its own screen time.
Exams are a skill of their own
Knowing the answer is half of it. Every lesson also says what to write, in what order, and the trap most children fall into.
- English
- हिन्दी
- മലയാളം
- தமிழ்
- తెలుగు
- ಕನ್ನಡ
- বাংলা
- मराठी
- ગુજરાતી
What we will never do
These are not policies we could quietly change later. They are the reason the product is shaped the way it is.
- Show advertising to a child, on any plan, ever.
- Sell personal data, to anyone, for any price.
- Use your child's homework to train an AI model.
- Build anything whose purpose is to keep a child on the screen longer.
- Let the price be the reason a family cannot use it.
The detail is in our Privacy policy, written to India's DPDP Act protections for children.
Who builds Trickly
A Thriftizer product
Thriftizer builds practical software for Indian businesses and families. Trickly is its education product.
Visit Thriftizer
We are early, and we are listening
The request board is genuinely how we decide what to build next. If Trickly is missing the thing your family needs, tell us and it goes on the list.
Or write to hello@trickly.in — in any language.